Travel and Tourism Committee Update
January 16, 2013
The Governor gave his 2013 State of the State speech which gave many insights into his main policy objectives for the coming year. For the second year Tourism was a prominent part of his speech. Below are the Tourism related items include:
- A new “Taste NY” program to promote NY food products with an aggressive branding and marketing campaign, including Taste NY branded retail sites that would sell New York products (where appropriate) duty free.
- A new “Market NY” program, focusing on the Upstate economy, to coordinate regional marketing efforts; it includes a $5 million advertising competition for the best regional marketing plans.
- A state-sponsored national rafting and paddling competition call the Adirondack Challenge.
- As the constitutional amendment on casino gaming moves forward for a second required vote by the State Legislature, the Governor will propose an implementation plan to: site up to three casinos in Upstate, but none New York City; authorize The Gaming Commission to pick the best locations with local government and community support; and direct 90 percent of resultant state revenue to education and 10 percent towards local property tax relief.
The Business Council is looking for your feedback on what the Governor outlined, particularly the Governor's Phase One implementation plan for enhanced casino gaming, Market NY and Taste NY programs. Should the State start funding marketing initiatives at the regional level or continue to fund at the county level in addition to the I Love NY efforts?